"Using Simulation in Sales and Leadership Training"
Stephenson’s white paper, entitled "Using Simulation in Sales and Leadership Training", details the way simulation works, its power to transform learning into action and motivate learners, and its successful application in business environments.
The author states, "Simulations provide a training method that engages learners in training material that is vital to their role. In business, there is little margin for error when a sales professional is facing a customer; simulations are a learning method that allow professionals to make mistakes in a safe place and get to grips with best practice."
Computer-based simulations are at the cutting-edge of learning solutions, providing an enjoyable way for learners to develop critical thinking skills. They contain feedback and scoring mechanisms that provide a measurable return on investment. And most importantly, they are an enjoyable learning method that improves participants’ sales and leadership skills.