Author Barry Graubart, President of Content Matters LLC, explains, "Whether you're a B2B information service, a specialized newsletter, a news provider, or a consumer magazine, there are some fundamental things that will drive your strategy once you peel away the layers of hype that surround the mobile space. This ebook simplifies the process of developing a mobile and tablet strategy by providing context for the various decisions publishers need to make."

The free ebook includes tablet app case studies from PR Newswire and LexisNexis in twelve chapters that cover subjects such as

• mobile content business models
• platforms and devices
• native apps, the mobile web, and Hybrid approaches
• the elements of a great app
• marketing an app
• measuring success

"Mobile and tablet app development is challenging for publishers," says Newstex President Larry Schwartz. "Newstex has been developing mobile and tablet apps for publishers for years, and we understand these challenges. This ebook should clarify some of the strategic decisions that publishers need to make during the development process."

The Newstex Enterprise Mobile Platform enables rapid deployment of new publisher apps featuring full-text search, real-time story delivery, push-notification, account synchronizations, advanced permissions, and detailed user analytics.