"The 2011 edition of the Mobile Asia Congress will showcase the innovation, ingenuity, and intelligence that are the hallmarks of the Asian mobile industry", says Michael O'Hara, chief marketing officer, GSMA. "The stellar lineup of keynote speakers featuring CEOs from throughout the region, around the world, and across the ecosystem will offer Mobile Asia Congress attendees important insights into the vision and strategies that are shaping the mobile industry today."

Executives who are confirmed to speak at Mobile Asia Congress include:

• Jamal Ibrahim, Managing Director, President and Group CEO, Axiata
• Sanjay Kapoor, CEO, Bharti Airtel
• Takashi Tanaka, President, KDDI
• Ryuji Yamada, President and CEO, NTT DOCOMO
• David Thodey, CEO, Telstra
• Shi Lirong, President, ZTE

In addition to the Mobile Asia Congress keynote program, the Conference will feature track sessions exploring a range of topics such as applications, mobile advertising, mobile broadband, mobile health, mobile Internet, mobile money, and network capacity, among others. Alongside the thought-leadership conference, Mobile Asia Congress will also include an exhibition showcasing mobile technologies and solutions from leading players across the mobile ecosystem.

The GSMA will again host App Planet, a developer-focused "event within an event" at Mobile Asia Congress. Designed to bring together the many critical elements of the broad mobile application ecosystem together in one location, App Planet will feature

• App Zone - an app-focused exhibition area dedicated to the world of apps designed to showcase the latest technology from the fast-moving apps industry.
• App Bytes - a diverse, two-day sponsored program featuring a number of "byte-sized" app-focused sessions aimed at the mobile-application developer audience. App Bytes sessions will facilitate close engagement between the attending developers and the key players and platforms in the applications market.
• App Café - an area within the App Zone that provides a retreat for attendees and developers to relax, meet with fellow attendees and make new connections.