"Today, organizations are investigating and then initiating business-software integration," said Claudio Erba, Docebo’s CEO and Founder. "Allowing an organization’s CRM system and its LMS to work in tandem on the same data not only results in a valuable sales-related asset, but it is also, potentially, of huge strategic benefit."

Currently only available for the Enterprise Edition of the Docebo LMS, integrating Salesforce with the LMS enables users to synchronize courses, products, catalogs, and contacts. This ensures that the data in both systems is automatically aligned, with no need for manual intervention.

Also included is granular course-completion tracking, along with the ability for users to create custom reports, as well as an analytical dashboard for monitoring and tracking sales performance. In addition, a single-sign-on feature makes it easier for users to access both the learning-management and CRM systems using the same credentials.

"The integration between Docebo and Salesforce increases the value of companies’ Salesforce investment by improving employee, sales, and partner channel performance," said Alessio Artuffo, Docebo’s US-based Chief Operating Officer. "It enables accounts, users, and courses, as well as sales orders and product catalogs, to be automatically synchronized and managed in just a few clicks."