Consumers are now living in a whirlwind of visual banners, paid ads, and promoted content. As a result, online users are increasingly coming to expect personalized content, compelling video, and relevant ads – that is, a digital experience tailored to their own tastes and desires. Brands cannot afford to ignore this trend: bespoke content that caters directly to their specific audiences is now a necessity. This analysis explores the digital challenges brands face and provides insight on how to effectively harness each opportunity.

"To be most effective in the increasingly connected digital age, brands must engage their audience, providing informative, functional, and useful content streams," said Ashtan Moore, Digital Media Director, McBee Digital. "No longer can a brand deploy a cookie-cutter marketing effort and expect success. We are excited to impart our knowledge and insight to our clients as they navigate this complex space."

"Influence the Digital Space in the New Year: Digital Media Trends & Strategies for 2015," is the first of a series of McBee Digital: Influence pieces to be published throughout 2015.