A leading sales training expert in IT and telecoms, Simon Busby will join Commelius in looking into the connection between the adoption of learning-technologies innovations and improved sales performance. The live online event will touch on the research from Miller Heiman, the sales-performance company, and a report from CSO Insights that shows a clear link between investment in training and improvement in sales performance.

According to the study, 73% of sales reps meet their target in companies where sales training is a part of the overall business strategy. "What we learn from this report, and from our observations when dealing with clients such as American Express, is that training plays a vital part in creating a competitive advantage in a fast-paced and constantly evolving world of product selling," says Vicky Jones, Managing Director at Commelius.

Simon Busby adds, "Technology-led learning has a significant role to play in enabling sales teams to increase performance and stay ahead of the competition. It’s especially visible in those companies where products change quickly and there’s a very limited time to train sales people on them. We’ll look at it during the webinar, and I think this is something that every sales manager and director might want to consider when planning their next sales strategy."