The New Social Video Platform for Inditex

Inditex is one of the world's largest fashion retailers, with eight brands in its portfolio. It consists of Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe. As of 30 December 2012, there were 805 stores in the UK, Republic of Ireland, Germany, and Switzerland.
The company has 5,887 stores in 87 markets and employs over 110,000 staff worldwide. According to Inditex, its corporate culture is based on teamwork and open communication, which it says is essential for any successful business.
"Working in partnership with Inditex, Webanywhere has created a mobile video-based platform," says Conor Gilligan, Head of Operations at Webanywhere Workplace Learning. "It provides 'just-in-time' learning, whilst simultaneously supporting online collaboration between employees. It is the latest way in which to accommodate integrated training throughout a company such as Inditex."
The 70:20:10 social-learning platform enables an organisation to make best use of its talent pool and share best practise online in a cost-effective manner. It allows a company to capture 90% of learning (70% on the job, 20% social interaction) with the other 10% from formal classroom training that occurs in the workplace and share it internally.
Below are just a few of the key features and benefits of Inditex's social learning platform:
- training "on the go"
- mobile responsive design
- intuitive interface
- promotes peer-to-peer learning and development
- enhances knowledge sharing
- social-media features, such as "like" and "comment"
- perfect for online collaboration and "just-in-time" learning
The development of a social-video platform for internal training shows how innovative companies such as Inditex are making full use of emerging technologies to boost staff performance and engagement.