In modern football, success rarely depends on the best sweeper or striker, but rather on the interpretation of the game, and the unification of all players under one philosophy. The same applies to business. Competitive advantage is the result of innovative, coherent business models, rather than simple improvements to products or processes.

Mobile learning creates dynamic learning experiences based on micro-learning apps tailored to the needs of each individual learner. Applying these principles in the context of business-model innovation, SwissVBS and the Center for Business Model Innovation at the University of St.Gallen have developed a mobile app that enables you to systematically redefine your business by exploring some of the most innovative models in history, including those employed by Apple, Nespresso, and Hilti.