The conference will merely be the beginning of a discussion about possibilities and impacts the virtual world has on the real world; it is expected to be continued in future conferences. The slconference 2007 début gives prominence to Second Life, which currently enjoys an exponentially growing influence. It will be a place where people and companies involved in Second Life and newbies encounter, among other things, new business opportunities and learning environments in a virtual world.

Knowledge, experiences, expectations, and thoughts will be discussed, presented, and shared through interactive sessions, workshops, and presentations dealing with business and marketing, education, art, design and scripting, and community and citizenship. In addition, the conference will also feature keynote presentations as well as "come together" evenings for networking and further information exchange.

The conference is organised by cocoate.com, a management consultancy company, that focuses on the integration of open source projects, coaching, and teaching. The head of the team and strategic brain, Christine Graf, "would like to encourage people to exchange information and share knowledge that has been acquired through private, public, or company projects."