After a highly successful event in 2010 that included over 700 attendees and 60 exhibitors and sponsors, SocialMediaPlus is returning to Philadelphia with an expanded curriculum, including the addition of the SocialMediaPlus Academy, being held on 15 November from 1pm - 5pm.


The Academy offers pre-Conference training sessions that will provide three in-depth, classroom-style training courses in specific topic areas, including Facebook Advertising and Corporate Branding, LinkedIn Company Pages and Advertising, and Google Adwords, Analytics, and SEO. The SocialMediaPlus Conference and Expo takes place on 16 November 2011, from 8am - 5pm.


The SocialMediaPlus Conference features more than twenty seminars with a focus on four business tracks including Executive, Sales, and Business Development, Marketing, and Human Resources. Each seminar will allow business owners, executives, vice presidents, directors, and managers to learn proven strategies and tactics for utilizing social media tools, tactics, and strategies within their specific line of business.


"We had great feedback from SocialMediaPlus 2010, and we're excited to do it again this year-, says Joseph Stubblebine, president of Human Capital Solutions, LLC, a developer and producer of large-scale events in the Mid-Atlantic region.


Event co-chairs for 2011 will be Gloria Bell, a social-media consultant and president of the Social Media Club of Philadelphia, and Bob Etheridge, a social-media champion and chair of last year's event. "We all know that there is no question that social media has become an important part of business. The trick is to having the understanding and knowledge that will allow you to effectively integrate it into your overall plan", says Gloria Bell. "SocialMediaPlus 2011 will showcase the people, tools, strategies, and best practices that are changing how businesses operate in the new social world."


The SocialMediaPlus team is currently accepting applications for speakers for the 16 November sessions and is looking for speakers who are actively involved in managing social- media campaigns for brands, have case studies they can share, or have a specific expertise in consulting or executing social-media campaigns in one of the four business-track verticals. Interested parties are encouraged to visit the speakers' page at SocialMediaPlus.com for more information.