Engaging your learners is one of the thorniest issues that L&D practitioners face. You can build the most amazing LMS, launch a fantastic mobile learning project, and use the latest and greatest social learning platforms - but none of these online and digital tools will add value unless people actually use them!

Martin Baker, MD of The Corporate eLearning Consortium will be introducing a free seminar at Learning Technologies, London, at 11 am on 29 January, giving practical hints and tips to ensure that online learning really works.

Together with Owen Ferguson, Product Development Director, GoodPractice, they'll look at how to measure the level of engagement in online initiatives and what to do when they're not working. The half-hour session will cover a simple model that outlines conditions that must exist for online engagement; the signals that tell you when something is or isn't working; and the lessons that you can learn from the big players like Google and Facebook.

This seminar, in Theatre One on the exhibition floor, will painlessly reveal the critical tactics that work - and the tactics that you want to avoid.

Martin Baker, recognised as one of the ten most-influential people in eLearning in the UK, commented, "Online engagement may seem like a tough nut to crack, but research by GoodPractice reveals some simple but effective 'golden rules' to follow that can really help."