The Virtual Economic Forum has created the conference in response to the increasing number of businesses involved in developing both consumer experiences and corporate applications on virtual world platforms. The aim is to provide industry insight into what works, what the different opportunities and limitations are, and to help develop industry standards with regards to metrics, return on investment, and understanding intellectual property issues.

The two days will cover the business of virtual worlds and the 3D web from both an immersive brand engagement and consumer marketing point of view, as well as from a corporate collaboration perspective.