Competitiveness of the MAPFRE branches is based on, among other factors, in-depth knowledge of both the market and the company's own core and specialist solutions. Well-designed contents (all developed in house by MAPFRE) and practical exercises are designed to keep sales agents up to date on rival products and market opportunities. This in turn leads to agents being more enthusiastic about MAPFRE's products and having a better perception of their own sales abilities and skills.

According to Lourdes Moreno, MAPFRE NETWORK's deputy training manager in Spain - and corroborated by the HR Team of MAPFRE FAMILIAR and MAPFRE EMPRESAS, "Now our HR team is able to respond quickly to any training needs within our branch and employee network by means of tailored contents and activities that offer an appropriate solution to our branches and technicians, in order to boost our position in the market and strengthen our relationship with the client."

In 2010 MAPFRE started working with the Capsule Company as the single solution to carry out "just-in-time programmes". "It is a rapid-learning tool that represents the possibility to build, deliver, and monitor our own content in record time", adds Moreno.