The courses address areas of knowledge such as developing for iPhone, Mac OS X, and video editing using Final Cut Studio (including post-production).


Ori Lapid, VP Technologies at John Bryce Training says, "We are happy to cooperate with iDigital and are confident that our joint professional courses will meet the need for knowledge, training, and professional leadership, enabling us to reach new target populations." In the past two years, iDigital has been at the forefront of a revolution in the private and business markets in bringing about a wider professional and experiential familiarity with Apple products.


This has resulted in increased market share of Apple products among private and business users, including the leading advertising agencies, media companies, educational and academic institutions, and legal firms. In parallel, there is an increase in demand for the development of local applications, and the company is therefore expanding its activities in this area.


Eran Tor, CEO of iDigital says that "the cooperation with John Bryce Training is the result of a strong demand in the market for exposure and professional knowledge in the area of content and application development for Apple products. John Bryce and we are here together to make these tools available to the growing community of Apple professionals."