The course uses innovative learning techniques, including 'Meet the Fundraisers', as well as audio content, discussion forums, and Nelson Croom's -œsharing answers- technology. During development, the Institute undertook a comprehensive pilot with fundraising professionals in industry who had a say in how the programme was developed.

The Institute of Fundraising chose Nelson Croom to provide the cutting-edge resource after a detailed tender process.

"It is great to combine our experience of working in the third sector with our experience with professional associations by working with the IoF. I think we are the Wideal partner for the IoF and are pleased to have been chosen. We know the competition was fierce, and we look forward to a strong, ongoing partnership", says Jacqui Nelson, Consultant with Nelson Croom.

"As well as our relevant experience, I think the Institute of Fundraising appreciated our ability to combine many different tools, approaches, and functionality to really engage learners and make the most of an online experience."

The first course, "All about Fundraising", has been designed as a general introduction for everyone from new fundraising staff and volunteers through to chief executives and trustees who make strategic decisions about fundraising. Ten further technique-specific courses are planned additions to the site; all will be based on the Fundraising National Occupational Standards.

Carrick Allison, Director of Professional Development at the Institute of Fundraising, comments: "This is an accessible resource of great value for fundraisers as well as for those with a fundraising remit or interest. The Institute is the first major organisation to produce online, accessible fundraising training, and we're pleased to make this resource available to our membership, as well as to other fundraising organisations."